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The domain name is what people type in when they want to get to your site - it's the part that comes after the http:// or the www. It's your virtual real estate address. Having something they won't forget without looking it up every time or keeping it in their bookmarks, to be lost among the all the other addresses, is the one thing you can do to get visitors to return to your site and word-of-mouth free traffic.

It's said that all the great names are gone, but that's about as as incorrect as you can get. Here are a few simple guidelines that will make your domain name -- and your business -- a popular and memorable web destination.

1. Choose a Dot-Com The primary rule is, go for the dot-com ending, which is typed as .com. This is the Main Street of the virtual real estate world, and the one that most people will enter into their browsers regardless of what your domain extension actually is. While .net and .org were popular for a while, and then .us, .biz,.info and .name took the stage, people always revert back to .com -- no matter how many different country code top level domains are launched into the mainstream, like .cc, .ws, .to, .cn and others.

2. Choose something memorable You want your business name to be your domain name too, if possible. So if your flower shop is called Felicty's Flowers, you want to get felicitysflowers.com, assuming it's available. If that domain name isn't available, try adding a dash, like felicitys-flowers.com or a secondary descriptive word like felicitysflowersonline.com or prettyfelicitysflowers.com. If you're creative, you'll have no problem coming up with a name that matches your business name and is one your customers will find memorable.

Don't forget that if you use a dash in your domain name, which some Search Engine Optimization experts say attracts more free traffic to your site, you need to say the dashes if you use your domain name in an audio product or commercial; so it would be "felicitys dash flowers dot com".

Most people typing in your domain name later will not type the dashes.

3. Get Another Name Variation If you're fortunate enough to grab a great domain name without the dashes, then you might want to get the same name with dashes between the words as well. You can put both of them up on your server as mirror sites to get the benefits of SEO as well as the ease of typing without the dashes.

You should also consider getting the .net or .org variation or even another extension or two to use as sister sites for your main dot com site... maybe you could place your forum on the .net, or use your .com for your main product and .net for your business background information site.

Even if you're looking for a domain name that you don't really think will be available, using your creativity and trying a variety of word combinations will allow you to come up with an unforgettable domain name that will attract people to your website.

It can be quite time consuming checking domain name availability as you find each successive name you come up with has already been registered.

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One of the most frustrating things for a website owner is finding ways to generate website traffic. There are literally millions and millions of websites on the internet. Your site is just one in this sea of millions. So how do you get potential customers to find your site? Here are a few tips on implementing good traffic generation methods.

The same principle applies to a website. You need to be able to effectively get the word out that your website is open for business. In order to be successful when you have so much competition it’s important that you study and become good at various traffic generation methods. If you cannot drive traffic to your site, your online business will die.

So how do you go about finding effective traffic generation methods? A good way to uncover great methods is to find someone who has already mastered traffic generation for their own business. It’s much easier to find a person who is successful on the internet already and follow his or her advice than to try and figure it out on your own. There are many people on the internet who say they can show you how to “make a million dollars in five days,” but they haven’t made the first dollar themselves. By doing a little bit of research, you should be able to find a legitimate marketer and follow his or her advice on how to generate website traffic.

There are many great traffic generation methods you can use to increase the amount of quality visitors you get to your site. It’s a good idea to learn and implement as many of these methods as you possibly can. Be sure to test each method you use to determine how successful it is for your particular site. This will allow you to scrap the methods that don’t work for you and focus on the ones that bring in the most traffic. Follow the advice of someone who knows how to generate website traffic and you can’t go wrong.

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The number of locations articles can be placed is enormous with each one containing a link back to a site of your choice. Many places accept articles without any charge but they should be sites with a good page rank. You'll be seeing an increase in your website traffic which should happen in a very short space of time. Top sites are also viewed by search engines as authority sites so it is to your benefit in many ways to have your content accepted, do not underestimate the power of trust in the online world.

This process of article marketing by submission to various sites, if carried out routinely, will ensure people read more of your work and actively look for it as your reputation grows. This is why it is so important to show people that you know what you are talking about so they trust the content you provide in the area you write about. In time your website's ranking with Google and other search engines will increase from the number of incoming links you have. You should find in time that more visitors have found you via the search engines. The more websites that link to yours, the more traffic you will achieve, all of this comes with no charge so you are actually able to market yourself for free.

Article marketing not only allows links in the body text of the article but in the resource box at the foot of the page. Each time your article is placed (with the links) on another site, it just helps boost the ranking of your own website! Sometimes, however, search engines can take some time before they actually list your site, Google can actually take months on occasion. Although you cannot rush the search engines directly, submitting more articles and using the authority sites will help enormously.

This tactic serves a dual purpose by helping to improve site rank and increase the amount of content on your site which also helps with ranking. Remember that visitors do not know that your website is trying to get them to buy something. There is no reason why you cannot be truthful about what you are doing once they reach your website provided they have useful information. It is once they have entered your site where you have the chance to sell to them. Doing it this way ensures the visitor is not mislead and is happy to be shown what you are selling. It is this approach that prevents a good many refunds from taking place.

It is this process of article marketing that ensures you will be in business for a long time. Regularly submitting articles is necessary and should not be viewed as something you only have to do once. Remember, if you have an interesting site you will also receive links from other website owners who may also use your article as well. Having your article duplicated on other people's sites can bring a great deal of traffic. There are no charges to article marketing and is still the number one way to get traffic to your site, all you have to do is ensure your content is 'on topic' and unique to have constant visitors.

For more information on article marketing, please refer to our www.TheArticleCollection.com/blog